Content Licensing & Sync Deals
Your creative work has commercial value beyond the original platform. We structure licensing deals that generate recurring revenue while protecting the rights you keep.
Do You Actually Need This?
Licensing deals look simple until you sign one. These four situations tell you when legal review is not optional.
A brand, agency, or production company wants to use your creative work.
Every commercial use of your content — in an ad, on a streaming platform, in a film — requires a written license that defines the scope, duration, territory, exclusivity, and compensation. Without a written agreement, you have no legal enforcement rights and the terms will be disputed later.
You want to license your music for film, TV, ads, or video games.
Sync licenses require two separate clearances: the master recording (owned by the label or artist) and the underlying composition (owned by the publisher or songwriter). Missing either clearance exposes the licensee to infringement liability and can result in the production being pulled.
You are approached by a platform, aggregator, or distributor wanting to carry your content.
Distribution agreements often contain perpetual licenses, broad sublicensing rights, and unfavorable reversion clauses buried in standard form contracts. Signing without review can permanently limit your ability to distribute your work elsewhere or reclaim rights.
You want to generate licensing revenue from your content library.
An unorganized or unregistered content library cannot be effectively licensed. Rights holders who systematically register, catalogue, and license their works consistently earn more — and retain more — than those who license reactively on the other party's terms.
What You Get
- License Agreement
Content License Drafting & Review
Drafting and negotiation of content licensing agreements — defining scope, territory, exclusivity, permitted uses, royalty structure, moral rights, and termination rights. Covers music, visual content, writing, and digital media.
- Sync License
Music Sync License Negotiation
Sync license negotiation for music placement in film, TV, advertising, and interactive media — covering both master and composition clearances, one-time fees, and backend royalty structures.
- Portfolio Strategy
Content Licensing Strategy
A licensing framework for rights holders with a content library — cataloguing existing works, identifying licensing opportunities, and structuring a repeatable deal process that generates recurring revenue.
Flat Fee. No Surprises.
License Review
From $1,800per agreement- Full license review
- Redline with comments
- Key risk summary
- Negotiation support
- Recommended
License Draft
From $2,500per agreement- Custom license agreement
- All commercial use provisions
- Royalty structure
- Moral rights provisions
Sync Deal
From $2,000per placement- Master + composition clearance
- Sync license negotiation
- Fee and royalty terms
- Final execution review
Your Questions Answered
A sync license grants the right to use a piece of music synchronized with visual media — a film, TV show, advertisement, or video game. A sync license must clear both the master recording (the specific recorded performance) and the underlying composition (the song itself). Both rights are required for a legal sync placement.
An exclusive license grants rights to a single licensee for the defined territory and term — no one else can license those rights for that period. A non-exclusive license can be granted to multiple licensees simultaneously. Exclusivity typically commands a premium price and should be granted carefully, with clearly defined scope and term limits.
At minimum: moral rights (the right of attribution and integrity), reversion rights (the right to reclaim the license if the licensee fails to perform), and limits on sublicensing (the licensee's right to sub-license your work to third parties without your consent). These are often absent from standard form platform agreements.
Yes. Using commercially released music in a YouTube video — even for seconds — requires a sync license for the composition and a master license for the recording. Many creators rely on Content ID to identify music, but that does not grant a license — it means you are using music the rights holder has enrolled in Content ID and they have elected to monetize rather than block it.
A royalty-free license means you pay a one-time fee for the right to use the content without paying ongoing royalties for each use. It does not mean the content is free — it means you are not paying per use after the initial fee. Royalty-free licenses still have usage restrictions on territory, platform, and modification.
