International Trademark Strategy
Going global requires more than registering in the U.S. We build a coordinated international trademark strategy that protects your brand in every market that matters.
Do You Actually Need This?
These four situations call for a deliberate international trademark strategy — not ad hoc filings.
You are selling — or plan to sell — outside the U.S. or Canada.
Trademark rights are territorial. Your U.S. registration gives you zero protection in the UK, EU, Australia, or any other country. Without registrations in those markets, anyone can use your brand name there legally.
You manufacture goods overseas or use overseas suppliers.
Manufacturers in countries without your trademark registration can legally produce and sell your brand name domestically. Registering in manufacturing countries is often as important as registering in consumer markets.
You are about to launch in a new country and need priority.
Paris Convention priority lets you claim the filing date of your original application in other member countries — if you file within 6 months. Missing that window means starting over and losing your priority date.
Your digital products or content reach a global audience.
Streaming platforms, app stores, and digital marketplaces distribute content globally. Creators and software companies need trademark protection in the key jurisdictions where their audience — and their revenue — lives.
What You Get
- Strategic Plan
International Filing Roadmap
A prioritized filing plan that maps your current and projected markets, identifies where you face the most risk, and sequences your filings for maximum protection at minimum cost.
- Madrid Filing
Madrid Protocol Application
A single Madrid international application filed through WIPO that designates up to 130 member countries — the most cost-effective route to broad international coverage.
- Priority Claim
Paris Convention Priority
We identify and exercise your Paris Convention priority rights within the 6-month window, preserving your original filing date in foreign jurisdictions.
- Ongoing Management
Portfolio Coordination
We coordinate with local counsel in key jurisdictions, manage renewal deadlines, and maintain a centralized view of your global trademark portfolio.
Flat Fee. No Surprises.
International Filing Roadmap
From $1,500flat fee- Market-by-market priority analysis
- Madrid vs. national filing recommendation
- Budget projection for priority markets
- Credited toward first international filing
- Recommended
Madrid Protocol Filing
From $2,500plus WIPO fees per designation- Madrid application preparation & filing
- WIPO fee management
- Designation strategy for target markets
- Local counsel coordination
Your Questions Answered
The Madrid Protocol is an international trademark system administered by WIPO that lets you file a single application designating up to 130 member countries. It is based on your home country registration and is significantly cheaper than filing nationally in each country separately.
For a Madrid Protocol application you need a "basic mark" — either a pending or registered mark in your home country (the U.S. or Canada). Paris Convention priority claims are available to anyone who has filed nationally within the last 6 months.
Costs vary by country and filing route. A Madrid application starts at approximately $2,500 in attorney fees plus WIPO filing fees, which range from roughly $300–$700 per designated country depending on the member country fee schedule.
A Paris Convention priority claim lets you use your original national filing date as the priority date in any other Convention member country — if you file there within 6 months. It's one of the most valuable rights in international trademark practice and one of the most commonly missed.
Not every market warrants immediate filing. We prioritize based on where your revenue is concentrated, where enforcement is realistic, and where counterfeiting risk is highest. A phased strategy almost always outperforms filing everywhere at once.
