Trade Dress & Logo Protection
Your logo, packaging, and product design are protectable intellectual property. We register and enforce the visual identity that makes your brand instantly recognizable.
Do You Actually Need This?
These four situations signal that your visual brand needs formal legal protection.
A competitor has copied the look of your product or packaging.
Trade dress infringement — copying the overall look and feel of a product or its packaging — is actionable under the Lanham Act. But you need evidence of secondary meaning (consumer association with your brand) unless the design is inherently distinctive.
You have a distinctive logo that drives brand recognition.
A word mark registration does not protect your logo design. If someone copies your logo or creates a confusingly similar design, you need a separate design mark registration to pursue legal action.
Your product design itself is your competitive advantage.
A product's distinctive configuration — a unique shape, color combination, or packaging design — can be protected as trade dress if it has acquired secondary meaning in the marketplace. Without registration, enforcement is far more difficult.
You are rebranding and need to clear and register the new visual identity.
A rebrand without a logo clearance search and registration plan is an expensive gamble. The legal exposure from launching a new visual identity on a conflicting mark can exceed the entire cost of the rebrand.
What You Get
- Logo Search
Design Mark Clearance
A clearance search covering design mark databases and visual similarity registers to identify conflicting logos and design marks before you invest in the identity.
- Filed Application
Logo & Design Mark Registration
A USPTO or CIPO design mark application for your logo, icon, or brand element — capturing the specific visual identity in the registration, not just the words.
- Trade Dress Analysis
Trade Dress Evaluation & Filing
An assessment of whether your product design, packaging, or overall aesthetic qualifies for trade dress protection, followed by registration filing if it does.
- Enforcement Action
Visual Brand Enforcement
Cease and desist letters, platform takedowns, and litigation support for trade dress and design mark infringement — protecting the visual assets that define your brand.
Flat Fee. No Surprises.
- Recommended
Logo & Design Mark Registration
From $1,500per mark, per class- Design mark clearance search
- USPTO or CIPO design mark application
- One round of office action response
- Registration certificate follow-up
Trade Dress Evaluation & Filing
From $2,000flat fee- Trade dress protectability analysis
- Secondary meaning evidence review
- Trade dress application preparation & filing
- Written strategy memo
Your Questions Answered
Trade dress is the overall commercial image of a product or business — including packaging, product design, color schemes, and store layout. A trademark protects a name, logo, or slogan. Trade dress protects the visual aesthetic that consumers associate with your brand as a whole.
You can register both. A word mark protects the brand name in any font or style. A design mark (logo mark) protects the specific visual design. For a distinctive logo, you should register both — the word mark and the design mark — to maximize protection.
Secondary meaning exists when consumers associate a design with a single source — your brand — rather than seeing it as a generic or functional feature. For non-inherently distinctive trade dress, proving secondary meaning is required for registration and for enforcement.
Yes, but only if it has acquired secondary meaning and is not functional. Tiffany Blue and UPS Brown are the classic examples. Color marks are among the most difficult to register — they require substantial evidence of consumer association with a single source.
If you have a registered design mark, send a cease and desist letter and file platform takedowns immediately. If you do not have a registration, the enforcement options still exist but are significantly harder and more expensive. This is why registering before an infringement occurs is always the right move.
