AI
& Generative AI Companies
Where You're Exposed
AI companies face four distinct exposure surfaces.
Each one shows up before you have a stack ready to handle it.
SHIPPING AN AI PRODUCT TO MARKET
- New California rules require labeling on AI-generated images, videos, and audio.
- The "the model did it autonomously" defense no longer works.
- Your AI cannot claim to be a licensed lawyer, doctor, or advisor.
- Companion chatbots face disclosure rules and minor-protection duties starting 2026.
TRAINING ON THIRD-PARTY DATA
- Over 70 copyright lawsuits now target AI developers across the country.
- One AI company settled for $1.5 billion over its training data sources.
- Scraping public sites can violate terms of service and federal laws.
- Enterprise buyers want clear answers on who covers an output claim.
HITTING REGULATED MARKETS
- The EU AI Act now binds any AI system reaching EU users.
- Colorado puts new duties on AI used in employment, lending, and healthcare.
- Biased AI employment decisions are now actionable under California law.
- Large AI developers must publish safety frameworks and report incidents fast.
RAISING OR EXITING
- Investors check whether every founder formally assigned AI work to the company.
- Open-source code in your stack can force you to publish proprietary work.
- Buyers want proof of where training data came from and who's liable.
- Weak contracts push every customer claim onto your post-close balance sheet.
AI moves faster than the law catches up, and the worst outcomes are this year's headlines.Stalled deals are the less-bad version; billion-dollar settlements and regulator inquiries are the worst, and they are not hypothetical.
What You Actually Need
AI Governance Documentation
Drafted before procurement asks. Acceptable use policies, governance charters, vendor playbooks, and cross-border compliance maps that satisfy U.S. state AI laws, the EU AI Act, and Canadian regulations in one engagement. The documentation enterprise diligence demands.
Diligence-Ready IP Portfolio
Ownership locked before investors look. Trademark and copyright strategy across your AI outputs, brand identifiers, training data corpus, and trade secret architecture. Registrations, IP ownership memos, AI authorship analysis, and the chain-of-title documentation that holds when acquisition or fundraising diligence opens the file.
Contracts Built for AI
Your standard MSA wasn't written for AI. SaaS agreements, MSAs, API terms, data processing agreements, and NDAs built for AI companies. AI-specific indemnification, output liability, training-data rights, and customer data ownership clauses that generic templates miss. Drafted to close enterprise procurement, not stall in their legal queue.
Embedded Legal Coverage
Coverage that scales with your roadmap. Embedded ongoing counsel across IP, contracts, governance, and commercial deals. Policy updates after each model release, live contract support during fundraising rounds, regulatory tracking across California, Ontario, and Quebec. Without the cost or hiring lift of a full-time General Counsel.
How We Work Together
Free 10-minute discovery call.
We figure out whether SGL can solve your issue and whether we're the right fit.
No charge, no obligation.
Book a discovery callPaid strategy consult — 30 or 60 minutes.
Substantive legal advice scoped to your situation.
The fee credits toward your engagement if you hire us.
Book a strategy consultFlat fees. No surprises.
Every engagement scoped up front. No hourly billing. Direct attorney access.
Admitted in California, Ontario, and Quebec — the attorney on intake is the attorney at close.
Where to Start
AI Governance & Compliance
AI policies, governance charters, and cross-border compliance maps that satisfy U.S. state AI laws, the EU AI Act, and Canadian regulations.
ExploreSaaS & Enterprise Agreements
MSAs, SLAs, API terms, and order forms drafted for how AI companies sell, with AI-specific indemnification and output liability handled.
ExploreTerms of Service & Privacy Policy
Public-facing Terms, Privacy Policies, and AI platform addenda built to satisfy CCPA, CPRA, PIPEDA, Quebec Law 25, and GDPR in one engagement.
ExploreData Processing Agreements
DPAs, sub-processor schedules, and cross-border transfer packs that close enterprise procurement instead of stalling in legal queues.
ExploreAI Copyright & Authorship
Authorship analysis and registration strategy for AI-assisted work, with the USCO disclosure path mapped to your specific workflow.
ExploreFractional Counsel
Embedded ongoing legal coverage across IP, contracts, governance, and commercial deals. Without the cost or hiring lift of a full-time GC.
Explore
Common Questions
Do we need to comply with the EU AI Act if we are a US company?
Yes. The EU AI Act applies to any provider that places an AI system on the EU market or whose outputs reach EU users, regardless of where the company is headquartered. GPAI model obligations applied from August 2, 2025; full high-risk Annex III rules apply from August 2, 2026. Penalties for prohibited-AI violations reach 7% of global annual turnover, which makes this a board-level question, not an EU-counsel question.
Book a free discovery callCan we use copyrighted material to train our model?
The answer turns on how you acquired the data and what your model does with it. Two 2025 federal courts (Bartz v. Anthropic and Kadrey v. Meta, both N.D. Cal., June 2025) found training on legally acquired works was transformative fair use, but Anthropic still paid $1.5 billion to settle Bartz over pirated-library acquisition. The U.S. Copyright Office's Part 3 report maps the open questions. Provenance, license, and acquisition method are documented per matter, not assumed.
Book a free discovery callWho owns the output of a generative AI model?
Under current US law, only outputs reflecting sufficient human authorship are copyrightable, and the company itself can own them only via clear assignment from the human contributor. The U.S. Copyright Office's Part 2 report confirms purely AI-generated material is uncopyrightable, and Thaler v. Perlmutter affirmed the human-authorship requirement. Provider terms of service govern the platform-customer allocation; they do not create copyright the law does not recognize.
Book a free discovery callWhat does the California AI Transparency Act require us to do?
California SB 942 requires generative AI providers above one million monthly California users to offer free AI detection, embed manifest disclosures, and include latent provenance metadata. The operative date is January 1, 2026. Enforcement runs through the Attorney General, city attorneys, and county counsel at $5,000 per violation per day, and AB 853 phases in additional platform and capture-device obligations through January 1, 2028.
Book a free discovery callAre we a 'high-risk' AI system under Colorado's law?
A system is high-risk under Colorado SB 24-205 if it makes or substantially influences consequential decisions about consumers in employment, lending, housing, healthcare, or insurance. Effective February 1, 2026. The full statutory list also covers education, government services, and legal services. Developers and deployers must use reasonable care to prevent algorithmic discrimination, complete impact assessments, publish public statements, and disclose discovered risks to the AG within 90 days.
Book a free discovery callWhat goes in an AI company's terms of service?
AI-specific terms of service should allocate ownership of inputs and outputs, restrict prohibited uses, disclaim accuracy of generated content, define data-retention and training-use rights, and carry an AI-aware indemnity stack. The FTC has flagged silent ToS amendments that expand training-data rights as potentially unfair or deceptive. Output-ownership clauses must align with USCO copyrightability rules; an Acceptable Use Policy carves out deepfake, defamation, illegal-content, and biometric uses.
Book a free discovery callWhat does an investor look for in AI company diligence?
Investors check the IP cap table, training-data provenance, open-source compliance, AI-specific contract terms, regulatory exposure, and whether founders signed assignments that cover models, weights, and datasets, not just code. Open-source review is critical because copyleft licenses can cascade to proprietary algorithms. AI-specific indemnity gaps in customer contracts surface as deal-breaking liabilities at exit. The path is to address each line item before the term sheet, not during diligence.
Book a free discovery callDo we need a separate AI addendum for enterprise customers?
Most enterprise procurement teams now require a standalone AI addendum or AI-aware DPA covering training-data restrictions, model-output ownership, prohibited-use carve-outs, indemnity stacks for IP and privacy claims, and audit rights. Without one, enterprise deals stall in legal queues that are looking for exactly these terms. The addendum either lives inside the master agreement or attaches as a referenced exhibit; both work, neither is optional once procurement asks.
Book a free discovery callWhat happens if our model produces output that infringes someone's copyright?
Output infringement creates direct, contributory, and vicarious liability exposure for the AI provider, with cases against Midjourney, Suno, Udio, and Perplexity setting the current baseline. The studio cases against Midjourney filed in 2025 and consolidated in late 2025 are the marquee examples. Title 17 of the U.S. Code is the statutory home of fair use, §512 safe harbor, and §1201 anticircumvention. Defenses include fair use, lack of substantial similarity, and §107 transformativeness, but each requires evidence built before the complaint lands, not after.
Book a free discovery callHow do we handle data subject rights under GDPR or CCPA when we trained on personal data?
Personal data in training sets triggers data-subject access, deletion, and correction rights under GDPR Articles 15-17 and CCPA §1798.105; 'the model can't unlearn' is not a recognized exemption. The Italian Garante's 2023 ChatGPT enforcement action established that GDPR Article 15 applies to training inputs. The California Privacy Protection Agency finalized its data-broker registry under SB 361 with a single deletion portal operative 2026. Quebec Law 25 imposes parallel obligations on any model with Quebec residents in scope.
Book a free discovery callDo we need to register copyright in our model or training corpus?
You do not register the training corpus, and AI outputs without sufficient human authorship are unregistrable; what you can register is human-authored code, documentation, and curated datasets. The U.S. Copyright Office's 2023 Policy Statement governs registration practice for AI-involved works, and the Compendium of Copyright Office Practices, Third Edition, governs eligibility. For model weights and architectures, trade-secret protection often outperforms copyright, which is what an IP strategy memo decides per asset.
Book a free discovery callHow does the NIST AI Risk Management Framework apply to us?
NIST AI RMF 1.0 is voluntary, but it functions as the de-facto governance standard cited inside Colorado SB 24-205 and California SB 53. Adopting it produces an affirmative-defense posture in regulator and customer reviews. The Generative AI Profile released July 26, 2024 is the operative version for generative AI companies. Enterprise procurement teams increasingly cite RMF and ISO/IEC 42001 in vendor questionnaires, which means alignment is increasingly a sales asset, not just a compliance line item.
Book a free discovery callBuilding AI faster than your legal stack?Lock it in.
Book a Strategy CallRelated Insights
- Tech, AI & Privacy
The FTC Fined Three Companies Nearly $1 Million Over an AI Service That Didn't Even Work
On May 21, 2026, the FTC fined Cox Media Group and two partner firms a total of $930,000 over an AI 'Active Listening' service that never actually listened to anything. The detail that matters for legitimate AI companies is in the complaint: even if the product had worked, the consent framework would still have been illegal under Section 5 of the FTC Act. This article breaks down what the settlement signals for any company whose AI features genuinely collect and process user data, with five questions and three checks to run this week.
May 29, 2026 - Trademark & Brand Protection
Trademark Registration for AI Startups: A Practical Guide
AI startups face three unique trademark risks: descriptive brand names that the USPTO rejects as generic, conflicts with established AI platforms, and international protection gaps when launching across borders. This guide walks through the five-step filing process used by StarGuard Law clients and flags the two mistakes that double the average time to registration.
April 22, 2026
