Trademark Registration
Secure federal trademark rights in the U.S. and Canada — properly filed, properly protected, and tracked through every stage of examination.
Do You Actually Need This?
Trademark registration is not urgent for every brand — these four signals tell you it is time.
Your brand is gaining real traction.
The moment your name starts spreading is when someone else starts thinking about taking it. Trademark rights go to whoever files first — not whoever built the brand first.
You are about to raise money, sign a deal, or sell.
Investors and acquirers run IP due diligence. An unregistered brand is a red flag that can kill valuations, delay closings, or hand the other side negotiating leverage.
A competitor is using a name that sounds like yours.
Without a federal registration your ability to stop them is severely limited. A registered trademark gives you legal standing, the right to sue for damages, and a nationwide presumption of ownership.
You are launching in a market where counterfeiting is common.
U.S. Customs and Border Protection will seize infringing imports — but only if your mark is recorded with the CBP. That recording requires a federal registration.
If none of these apply right now, registration may not be the right move yet — and that is a legitimate answer. We would rather tell you that than bill you for something you do not need.
What You Get
- Written Opinion
Clearance Search & Opinion
A comprehensive search of federal registers, state databases, and common-law use, followed by a written legal opinion on registrability and risk.
- Filed Application
USPTO or CIPO Filing
A fully prepared and filed application with the correct Nice classes, specimen, and goods/services description — the details that determine whether it registers or gets rejected.
- Legal Response
Office Action Response
When the examiner objects, we draft the legal argument to overcome it. One round of office action response is included per application.
- Federal Registration
Registration Certificate
Your federal trademark registration — the document that gives you nationwide rights, the right to use ®, and the foundation for international filings.
Flat Fee. No Surprises.
- Recommended
U.S. Trademark Filing
From $1,500per mark, per class- Comprehensive clearance search
- USPTO application preparation & filing
- One round of office action response
- Registration certificate follow-up
Canadian Trademark Filing
From $1,800per mark- CIPO clearance search
- CIPO application preparation & filing
- Examination response (one round)
- Bilingual filing (EN/FR) available
Portfolio Audit
$750flat fee — credited toward filing- Audit of existing marks and gaps
- Prioritized filing roadmap
- Written opinion letter
- Credit applied toward first filing
Your Questions Answered
You can file yourself on the USPTO website, but the rejection rate for pro se applicants is significantly higher. A single office action response often costs more than the original filing fee. For any brand you intend to build real value around, professional filing pays for itself.
Typically 8–14 months for a straightforward USPTO application with no office actions. If an office action is issued, add 3–6 months for the response cycle. Canadian CIPO applications currently average 18–24 months.
Trademarks are registered by class — each class covers a category of goods or services. Class 41 covers education and entertainment, Class 42 covers software and tech, Class 9 covers downloadable goods. You need a separate filing for each class where you actually operate.
Yes — ™ signals that you are claiming trademark rights regardless of registration status. The ® symbol may only be used after you receive a federal registration certificate from the USPTO or CIPO.
Yes. Trademark rights are strictly territorial. A U.S. registration gives you no protection in Canada, and a Canadian registration gives you no protection in the U.S. If you operate in both markets, you need filings in both countries.
