Trademark Opposition Lawyer
Is This for You?
Once a trademark application publishes, you have 30 days to act before the window closes.
After it registers, the process shifts from opposition to cancellation, which is harder.
YOU FOUND A TRADEMARK APPLICATION THAT CONFLICTS WITH YOUR BRAND
- When a new trademark application publishes for opposition, any party with a legitimate basis to object has 30 days to file a notice of opposition with the Trademark Trial and Appeal Board.
- Missing that window does not close the door permanently, but challenging a registration after it issues requires a full cancellation proceeding rather than an opposition, which is more involved.
- A trademark opposition lawyer assesses the conflict and advises on whether opposition is warranted before the deadline passes.
YOUR TRADEMARK APPLICATION HAS BEEN OPPOSED BY SOMEONE ELSE
- A notice of opposition begins a formal adversarial proceeding at the TTAB, structured similarly to civil litigation with discovery, testimony periods, and written arguments.
- You can respond to the opposition, negotiate a resolution, or consent to the opposing party's demands depending on the strength of your position.
- A trademark opposition lawyer reviews the notice, assesses the opposing party's claimed rights, and advises on the most practical path forward.
- Most oppositions settle through consent agreements before reaching final decision.
A REGISTERED TRADEMARK IS BLOCKING YOUR BRAND FROM GROWING
- An existing registration that conflicts with your mark can prevent your application from proceeding, block your expansion into certain goods or services, or create ongoing infringement exposure as your brand grows.
- If the registered mark was obtained without legitimate use or was abandoned after registration, a cancellation petition at the TTAB is the mechanism for clearing it.
- The grounds for cancellation differ from the grounds for opposition, and the window for some cancellation grounds is limited to the first five years after registration.
YOU NEED TO MONITOR FOR CONFLICTING APPLICATIONS
- Once a trademark registers, cancelling it requires stronger grounds than opposing an application during the 30-day publication window.
- Monitoring USPTO new filings for marks similar to yours allows you to act during the opposition window instead of waiting for a registration to issue.
- For brands with an active trademark portfolio, monitoring and timely opposition filings are standard enforcement practice.
- Acting during the application phase is almost always less expensive than addressing the problem after registration.
The publication window for opposition is 30 days from the date the application publishes.After that window closes, the application proceeds toward registration unless a cancellation is filed.
How to Oppose or Defend
Conflict assessment and your realistic options
I review the conflicting application or registration and compare it to your mark and your rights. The assessment covers the similarity of the marks, the relatedness of the goods or services, the priority dates of both parties, and the likely outcome of an opposition or cancellation proceeding. You get a clear picture of your options before you commit to a course of action.
Opposition filed within the publication window
If opposition is warranted, I prepare and file the notice of opposition with the Trademark Trial and Appeal Board before the 30-day publication deadline or any extension obtained. The notice identifies your basis for opposition, your prior rights, and the specific grounds on which the application should not be allowed to register.
Defending your application from opposition
If your application has been opposed, I review the opposing party's notice, assess their claimed rights, and advise on whether to defend, negotiate a settlement, or consent to the demand. I draft the answer, manage the proceeding schedule, and represent your position through the TTAB process if defense is the right call.
Settled through negotiation when possible
Many trademark oppositions resolve through a consent agreement or coexistence arrangement without going through the full TTAB proceeding. I negotiate the terms of coexistence, including geographic limits, class restrictions, and mutual non-interference provisions. A negotiated settlement is typically faster and less expensive than a contested TTAB proceeding.
US and Canada Opposition
Trademark opposition proceedings in the US take place before the Trademark Trial and Appeal Board. In Canada, they are handled through the CIPO opposition process. The two systems have different grounds, different timelines, and different procedural rules. I hold bar memberships in California, Ontario, and Quebec, which means I can handle opposition and cancellation proceedings in both countries from one desk. For brands facing a conflict that spans the Canada-US border, that eliminates the need to coordinate two separate proceedings through two separate law firms.
California
State Bar of California
No. 337953
Ontario
Law Society of Ontario
No. 76573L
Québec
Barreau du Québec
No. 333681-6
Working With Me
Book a Strategy Call
We review your brand and identify what needs protection, in what order.
Clearance and Filing Plan
I search for conflicts and build your trademark strategy across the jurisdictions that matter.
Filed, Tracked, Protected
Your application is filed and monitored. You get updates at every milestone.
Common Questions
What is a trademark opposition, and do I need a lawyer to file one?
A trademark opposition is a formal proceeding filed with the Trademark Trial and Appeal Board (TTAB) that challenges a published trademark application before it registers. Any party who believes they would be damaged by registration of the mark can file an opposition within 30 days of the publication date, or within an extended period obtained through a timely extension request. You do not technically need a lawyer to file a notice of opposition, but the proceeding is structured like civil litigation with discovery, testimony periods, and legal arguments. Representation by a trademark lawyer significantly improves the quality of the filing and the conduct of the proceeding.
Book a free discovery callHow long do I have to oppose a trademark application?
The USPTO publishes trademark applications for opposition after the initial examination is complete. Any party who wants to oppose has 30 days from the publication date to file a notice of opposition or request an extension of time. Extensions can be granted for good cause and can extend the window by up to 180 days total. After the full extension period expires, the application proceeds toward registration unless the opposition is already on file.
Book a free discovery callCan I oppose a trademark even if I don't have one registered?
Yes. Federal trademark registration is not required to file an opposition. You can oppose based on common-law trademark rights established through prior use in commerce, a pending application with an earlier filing date, or other grounds such as fraud on the USPTO, likelihood of dilution, or prior use of a geographically descriptive term. The strength of an unregistered rights opposition depends on the quality and geographic scope of the evidence of prior use.
Book a free discovery callWhat are the most common grounds for opposing a trademark?
The most common ground is likelihood of confusion with a prior mark, which can be a registered trademark, a pending application, or a mark established through common-law use. Other grounds include that the mark is merely descriptive of the goods or services, that the applicant has not actually used the mark in commerce, or that the application was filed fraudulently. In most opposition proceedings, likelihood of confusion is the primary ground, with additional grounds added where the evidence supports them.
Book a free discovery callHow long does a TTAB opposition proceeding take?
A TTAB opposition proceeding that goes through full discovery and trial typically takes 2 to 4 years. However, most oppositions resolve before reaching a final decision. The TTAB reports a settlement rate of approximately 95% for inter partes proceedings. Settlement typically happens within the first several months through a consent agreement or coexistence arrangement. If the case proceeds through discovery, the timeline and cost increase significantly.
Book a free discovery callMy application was opposed. What do I do now?
When your application receives a notice of opposition, you have 40 days to file an answer with the Trademark Trial and Appeal Board. The answer must respond to each allegation in the notice. If you fail to file an answer, the TTAB may enter default judgment in favor of the opposer. Before deciding whether to defend, negotiate, or consent, a trademark lawyer should review the notice and assess the strength of the opposing party's claimed rights relative to your own. Many opposition cases settle within the first few months.
Book a free discovery callCan I settle a trademark opposition without going through the full proceeding?
Yes, and most do. TTAB oppositions settle at a rate of approximately 95% before a final decision is issued. Settlement typically takes the form of a consent agreement or coexistence arrangement that defines the boundaries of each party's trademark rights: geographic limits, product category restrictions, and mutual non-interference provisions. The TTAB will accept a voluntary dismissal or a consent agreement to dismiss at any point in the proceeding. A negotiated settlement is almost always faster and less expensive than a contested proceeding.
Book a free discovery callWhat happens if I lose a trademark opposition?
If the opposition succeeds, the TTAB issues a decision refusing registration of your application. That does not necessarily mean you have to stop using the mark, but it means you cannot obtain federal registration, which significantly limits your enforcement options. If your use of the mark predates the opposer's filing, you may retain common-law rights in the geographic areas where you have been using it. A loss at the TTAB can be appealed to the Federal Circuit or to a federal district court within two months of the decision.
Book a free discovery callWhat is the difference between an opposition and a cancellation?
A trademark opposition challenges an application that has been published but not yet registered. It takes place during a defined window before the registration issues. A trademark cancellation challenges a mark that has already registered. Cancellation proceedings also take place at the TTAB, but the grounds for cancellation differ: some grounds are only available for the first five years after registration, while others (like genericness or fraud) can be asserted at any time. Cancellation is generally more difficult to win than opposition because the registered owner has the presumption of validity in their favor.
Book a free discovery callHow much does it cost to oppose or defend a trademark?
The TTAB filing fee for a notice of opposition is $600 per class. An opposition that settles through a consent agreement within the first several months typically costs $3,000 to $8,000 in attorney fees. An opposition that proceeds through discovery and trial costs significantly more. The cost of defending an opposition is comparable to the cost of prosecuting one. I assess the likely cost of each path and provide a clear budget before any proceeding begins.
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