Trademark & Brand Protection•2026-05-08

Taylor Swift Trademarked Her Voice. Here's What That Means for Artists and Creators.

Taylor Swift filed three USPTO trademark applications on April 24, 2026: two soundmarks covering her voice and one visual trademark covering her performance image. The filings are legally creative but face real scrutiny. Here is what the applications actually contain and what creators should take from them.

~8 min read

Trademark & Brand Protection•2026-04-22

Trademark Registration for AI Startups: A Practical Guide

AI startups face three unique trademark risks: descriptive brand names that the USPTO rejects as generic, conflicts with established AI platforms, and international protection gaps when launching across borders. This guide walks through the five-step filing process used by StarGuard Law clients and flags the two mistakes that double the average time to registration.

~5 min read